About Us

VisualizeROI empowers sales and marketing organizations to present compelling value propositions.


Experienced Founder

Mike Genstil
CEO / Founder

Mike Genstil, founder of VisualizeROI, held various roles in strategy consulting, product management, business development, and channel sales at Adobe Systems, Lycos, eCredit.com, Liberty Mutual, and CDI (acquired by Mercer). When his last software company was acquired by SAP in 2006, Mike became an entrepreneur. His first company, eRealInvestor, simplified the process of searching for and analyzing real estate opportunities. Mike obtained an MBA at Harvard, as well as an MS in industrial engineering and a BS in computer science from Stanford University, where he graduated Phi Beta Kappa.

Driving Vision

David Drake
New Product Development

David Drake, Director of New Product Development, is a technologist who revels in creating useful applications and tackling difficult problems. David has developed social networking and trading, pricing, and billing SaaS applications at iCracked, Glacial Energy, and Grupthink. David is fond of astronomy and quantum physics. David is constantly learning and loves to teach. David obtained a Bachelor’s degree at George Mason University.

Delighting Customers

Chris Long
Director of Sales

Chris Long, Director of Sales, specializes in go-to-market sales execution where he has an outstanding record in creating win-win deals and cultivating lasting relationships. Chris began his career working at Merrill Lynch and Goldman Sachs. At another leading financial services firm, Chris finished as the top performer out of over 700 reps nationwide. While at Tealeaf Technology, Chris was the top ranking account executive in his division, just prior to the acquisition by IBM. Most recently, Chris signed several million dollars in advertising revenue for an investment oriented social networking start-up.

Board Members

David Brown

David Brown is a Private Equity and Venture Investor with twenty years of experience in range of sectors including software, business services, financial services, clean tech, social media, mobile software services, storage, wireless towers and cable. Dave has a generalist business background with strengths in strategy, finance, operations, marketing and governance. Dave is focused on working with founders and management teams to turn great ideas into successful growing businesses. Mr. Brown serves on the board of directors of several private and public companies including: Consert, eGain Communications, Foodbuzz, Intelligent Markets, MarketTools, Voyager Expanded Learning and Validus DC.

Sam Allen

Sam Allen has broad experience in strategy, marketing, operations, finance, and business & corporate development in consumer internet and enterprise space. Fosters collaborative and open culture. Strong financial manager delivering healthy results in terms of revenue and profitability. Laser focus on operational excellence, team building, analytics, & CRM. Experienced and adept at Venture and Angel fund raising.


What We Are About

As the old adage goes, "Pictures speak a thousand words." In an increasingly noisy world, the importance of being able to visualize the data and information we receive in a fashion which is dynamic, credible, and easy to share is essential. At VisualizeROI, our goal is to simplify the way individuals consume and make decisions around the information that is available to them. In short, we want to make it easier to for buyers to buy, and easier for sellers to sell. Business investment decisions are migrating to a new lingua franca – "value" – and VisualizeROI offers the leading platform to enable this discussion.


Why Now?

The recession of 2008-2011, combined with the social revolution of the late 2000s and early 2010s, has generated critical changes in the way decision-makers inside of businesses engage with buyers. First, according to the Corporate Executive Board, 57% of buyers' decisions are made before they engage with a seller. Second, according to IDC, ROI is the most important type of content that buyers value before they will make an investment.

In this context, VisualizeROI makes it easy for sales and marketing professionals to collaborate in a dynamic fashion with buyers around the value of solutions. Our impact is faster buyer engagement, shorter sales cycles, higher win rates, and bigger deal values. Our customers report 43% higher win rates when VisualizeROI is included in proposals, and 30 to 50% reductions in losses to no decision when VisualizeROI is included in sales cycles.