Visualize ROI is a San Francisco based software company that empowers sales and marketing organizations to present compelling value propositions.
What We Are About
As the old adage goes, "Pictures speak a thousand words." In an increasingly noisy world, the importance of being able to visualize the data and information we receive in a fashion which is dynamic, credible, and easy to share is essential. At Visualize ROI, our goal is to simplify the way individuals consume and make decisions around the information that is available to them. In short, we want to make it easier to for buyers to buy, and easier for sellers to sell. Business investment decisions are quickly migrating new lingua franca – "value" – and Visualize ROI offers the leading platform to enable this discussion.
The recession of 2008-2011, combined with the social revolution of the late 2000s and early 2010s, has generated critical changes in the way decision-makers inside of businesses engage with buyers. First, according to the Corporate Executive Board, 57% of buyers' decisions are made before they engage with a seller. Second, according to IDC, ROI is the most important type of content that buyers value before they will make an investment.
In this context, Visualize ROI makes it easy for sales and marketing professionals to collaborate in a dynamic fashion with buyers around the value of solutions. Our impact is faster buyer engagement, shorter sales cycles, higher win rates, and bigger deal values. Our customers report 43% higher win rates when Visualize ROI is included in proposals, and 30 to 50% reductions in losses to no decision when VisualizeROI is included in sales cycles.
Who We Are
Mike Genstil, founder of VisualizeROI, held various roles in strategy consulting, product management, business development, and channel sales at Adobe Systems, Lycos, eCredit.com, Liberty Mutual, and CDI (acquired by Mercer). When his last software company was acquired by SAP in 2006, Mike became an entrepreneur. His first company, eRealInvestor, simplified the process of searching for and analyzing real estate opportunities. Mike obtained an MBA at Harvard, as well as an MS in industrial engineering and a BS in computer science from Stanford University, where he graduated Phi Beta Kappa.
Director of Engineering
David Drake, Director of Engineering, is a technologist who revels in building useful applications and tackling difficult problems. David has developed social networking and trading, pricing, and billing SaaS applications at iCracked, Glacial Energy, and Grupthink. David is fond of astronomy and quantum physics. David is constantly learning and loves to teach. David obtained a Bachelor’s degree at George Mason University.